Future of Survey Research
Jon Krosnick, Frederic O. Glover Professor in Humanities and Social Sciences and affiliate of the Woods Institute for the Environment at Stanford University, delivered a public talk titled “The Future of Survey Research” at 4:30 p.m. on Monday, September 19, 2016 in Bowl 016 in Robertson Hall.
Recent headlines around the world have been blaring: “Polls are failing us”, “Why are the polls getting it wrong in so many countries?”, and “British Election’s Other Losers: Pollsters”. Is survey research on the verge of death? Will survey data collection be replaced by analysis of “big data”? This presentation will offer a review of evidence on the accuracy of all types of surveys and explore whether accuracy has changed over time and is tied to the survey methods employed. Special attention will be devoted to the dramatic transformation in the collection of survey data that has occurred during the last 15 years: from random samples interviewed face-to-face or by telephone years ago to Internet data collection today worldwide, mostly from samples of people who have not been scientifically sampled from populations.
Jon Krosnick is the Frederic O. Glover Professor in Humanities and Social Sciences and an affiliate of the Woods Institute for the Environment at Stanford University. He is the author or co-author of seven books and more than 190 articles in academic journals. This year he also received the Nevitt Sanford Award from the International Society of Political Psychology for his contributions to the field of political psychology. His current research focuses on a wide range of areas related to public opinion research, including the effectiveness of likely voter models in pre-election polls and the cross-national replication of question design experiments. Dr. Krosnick received his BA in Psychology from Harvard University in 1980 and his MA and PhD in Social Psychology from the University of Michigan.