Amazon's Mechanical Turk Service

Amazon's Mechanical Turk Service

Amazon's Mechanical Turk service has become an increasingly popular way for researchers to conduct online experiments. Anyone with access to the Internet can use the service as a way to draw respondents for any type of web-based survey or experiment. It's a relatively low cost way to engage a diverse set of respondents in a short period of time.

To use the service, you first need to open an account as a requestor so that you can create a path between the MTurk workers who want to participate in your study and your online questionnaire. The links shown below will help you learn more about setting up and using your MTurk requester account. The Survey Research Center (SRC) does not endorse MTurk, nor does it receive any remuneration related to anyone's use of the service.

This webpage and the links provided below have been posted in response to requests by Princeton University students for information about how to use the MTurk service for their research projects. The SRC has also created a discussion board that students can use to get answers to questions about the service or to learn from the experiences of other students and faculty members who are MTurk users.

Here are some helpful links to guide you through using Mturk for your Qualtrics survey and how to link them.

Basic Questions and Answers

Qualtrics and Mturk